Then, on a vacation, they can enter a different location’s chain store and be relatively familiar with the layout even though they’ve never been to that location. For example, they can enter a store in one location, like near their home and find products easily because they’re familiar with that location. This helps improve the customer experience because shoppers easily understand where they can find the items they need. It creates consistency in the layouts and appearances of different store locations. Using planograms is especially beneficial for chain stores.

Here are some benefits of using planograms in merchandising: Creating consistency

Related: What Is Visual Merchandising? Definition, Types and How To Use It Benefits of planograms in merchandising Planograms are often detailed, and they provide guidelines for arranging each specific product to create consistent, methodological displays. It displays what sections the store may include and where they might go, and it explains the specific locations for each product by aisle, display or point of sale. It's a schematic drawing, model or plan that establishes the specific layout of stores. View more jobs on Indeed View More What is a planogram?Ī planogram is a visual merchandising tool that's often part of a larger visual merchandising plan.